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How to Become a Distributor of Multiple Financial Products ?

Updated: Aug 21, 2023

In this fast-paced environment, where needs and desires are increasing exponentially, individuals and businesses seek various financial tools to meet their unique requirements and achieve goals. As a result, the financial landscape has evolved throughout the ages, producing multiple products that cater to the unique demands of society. We can see how to become a distributor of multiple financial products in this blog below.

Become a Distributor of Multiple Financial Products

A few products to name include:

  • Stocks

  • Bonds

  • Mutual Funds

  • Insurance

  • Fixed Deposits

  • Loans

  • Retirement & Tax-saving products like NPS, PPF

Consequently, this has increased the need for experts and multi-product financial distributors who can guide emotionally driven investors toward informed & responsible financial decisions.

Become a Distributor of Multiple Financial Products:

While this is a booming opportunity, it also presents a few challenges.

In this guide, we will walk you through a comprehensive checklist that will help you become a distributor of multiple financial products.

  • Relevant Education & Qualification

  • Legal Obligations

  • Establishing Strong Distribution Network

  • Sales & Client Acquisition Strategies

  • Enhancing Business


The first and foremost requirement for becoming a distributor is obtaining the relevant qualification. For instance, to distribute mutual funds, you must qualify as an MFD by appearing for the NISM series VA exam and obtaining the AMFI Registration Number (ARN). Similarly, you must write the NISM series XA to become an Independent Financial Advisor.

Obtaining the relevant certification is a fundamental criterion. It is also necessary to undergo training to earn relevant experience and expertise in a practical environment. The regulatory bodies of different financial products like SEBI, IRDAI, RBI, etc., also conduct training programs to develop the business instincts and working expertise of professionals in the respective domain.


After obtaining the necessary qualifications, the next step is to apply for the relevant licenses to start your distributor business. For example, you need to obtain a license from IRDAI to become a distributor of insurance products. You must satisfy any criteria specified by different regulatory bodies to obtain a license. For instance, in our above example of distributing Insurance, you will be eligible to obtain the license to distribute insurance products only after qualifying the conditions prescribed by IRDAI.

You can Start your Mutual Fund Distributors Business once you obtain the necessary license(s) and certificates.


Another critical requirement in a distribution business is partnering or empanelling with companies to distribute their products. For instance, for distributing mutual funds, you must empanel yourself with one or more Asset Management Companies (AMCs) whose product you want to distribute. The same is the case for distributing Insurance and other financial products like Corporate FDs, loans and bonds.

To relieve distributors like you from the tedious process of undergoing separate empanelment with every financial product company, FinTech companies these days have come up with an aggregator-type model where they partner with companies offering financial products, and you can distribute a broad basket of products just by partnering with these companies.


The most crucial element to achieving success in your distribution business is expanding your client base and increasing the AUM you handle. It is widely known that out of 10 prospects you talk to, only 3 or 4 become your clients. And on average, if you spend around 30 mins to 1 hour talking to one prospect, this consumes a lot of your time. Therefore, it is vital to note that as a distributor, your foremost focus must be to set a target market, approach each prospect in the target and bring them down the funnel into your business as a client.

And the process continues - once you have a new client, you earn their trust. Next, earn their loyalty to your business and foster a long-term client relationship. You can do this by understanding their expectations & requirements and helping them achieve their goals through personalized guidance & the right financial products. This boosts your identity as a brand and establishes a strong business presence.

Mussed above, many FinTech companies also provide you with a platform to partner with and distribute multiple financial products. Still, they also offer a wide range of other services to support you in your business: a few services, including technological assistance, operational support, marketing & client acquisition strategies, research & business development training, etc. Partnering with these platforms will help you seamlessly handle all operational issues of your business and enable you to focus on sales, like strategizing target markets, expanding your client base, and ultimately increasing your business.


To thrive as a successful multi-product financial distributor, it is vital to continuously enhance your offerings and upskill yourself. Participate in training programs conducted by regulatory bodies, industry associations, and FinTech platforms to update yourself with changing regulations, market trends, and innovative strategies.

Networking is another essential aspect of business growth. Attend industry conferences, seminars, and workshops to connect with fellow professionals, learn from their experiences, and foster potential collaborations. Building a solid network enriches your knowledge and can open doors to valuable partnerships and referrals.

As the financial landscape evolves, so should your business strategies. Embrace innovative technology solutions to streamline operations, manage client relationships efficiently, and offer personalized services. Committing to a culture of constant learning, strategic networking, and adopting cutting-edge tools allows you to position your multi-product financial distribution business for sustained success and growth.


In conclusion, embarking on the journey to become a multi-product financial distributor is an exciting opportunity and a significant responsibility. You can carve a successful niche in this ever-evolving industry by mastering the art of understanding financial products, complying with regulations, building trust with clients, and constantly upgrading your skills. While the path might be challenging, seeking guidance from experts and industry veterans will be invaluable in navigating the complexities and achieving sustainable growth. As you traverse this path, you contribute to your financial success and the financial well-being of the individuals and businesses you serve. From this blog, you can see how to become a distributor of multiple financial products in India.

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