About AssetPlus – India’s Trusted Mutual Fund Distributor Platform
AssetPlus is India’s leading Mutual Fund Distributor Platform, trusted by over 17,000 MFDs nationwide. We help distributors manage clients, track brokerage, and grow their AUM seamlessly through our digital mutual fund distribution software. As a next-generation MFD Platform in India, AssetPlus combines technology and compliance to help advisors scale faster and serve investors better.
Our Story & Mission
AssetPlus began with one goal — to simplify how mutual fund distributors operate and empower them with the right tools to build sustainable businesses. We observed that many MFDs struggled with multiple AMC logins, manual reconciliations, and outdated processes.
That’s why we created a unified Mutual Fund Distributor App — enabling paperless onboarding, instant transactions, automated brokerage reconciliation, and client reporting — all in one place.
Our mission is to become the most trusted partner platform for MFDs in India, ensuring every distributor can deliver high-quality investment advice efficiently, securely, and transparently.
Milestones in Our Journey
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2018 – Conceptualized as a tech-driven mutual fund distribution platform for independent advisors.
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2019–2021 – Launched our paperless onboarding system and client app integrated with top AMCs.
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2022–2024 – Expanded to 17,000+ MFDs and introduced AssetPlus Academy to train and support new distributors.
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2025 – Introduced advanced analytics, SIP top-up tools, and multi-AMC reconciled brokerage reports to simplify MFD operations.
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Unified MFD Platform: Manage multiple AMCs, clients, and transactions from one intuitive dashboard.
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Client App & Reports: Share SIP opportunities, family portfolio reports, and capital gains statements with clients instantly.
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Brokerage Reconciliation: Access a single, reconciled brokerage statement across AMCs — transparent and accurate.
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Compliance & Security: A fully SEBI/AMFI compliant MFD platform with robust data protection and audit-ready transparency.
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17,000+ distributors onboarded.
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40+ AMCs integrated.
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100% digital onboarding and support.
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₹X crore+ investor transactions processed.
Why Partner with AssetPlus ? – The Leading Mutual Fund Distributor Platform for MFD Business Opportunities!
Leadership
Our founders combine deep expertise in finance, distribution, and technology to make AssetPlus the best platform for MFDs in India.
VISHRANTH
SURESH
Leveraging the knowledge from working as a Lead of the Business Development team in a Silicon Valley startup, Vishranth co-founded AssetPlus to empower distributors to take mutual funds to the masses.
A graduate of IIT Madras, Vishranth has always been more inclined towards finance. He completed his CFA examinations and currently heads Business Development and Compliance.
He firmly believes that mutual funds are an apt investment product to create long-term wealth in equity markets for the retail population in India.
AWANISH
RAJ
A true techie, Awanish heads the Product and Engineering team at AssetPlus. An IIT Madras graduate, Awanish previously worked with startups, helping them scale their tech to lakhs of users/experience in building products that work at scale.
As a co-founder, Awanish spearheaded product development by creating the right balance between convenience and advisory. Currently, Awanish is working on digitizing all operations and support their business expansion online.
Partnerships & Media
We’re proud to collaborate with top mutual fund AMCs, financial institutions, and ecosystem partners. AssetPlus has been featured in leading fintech and investment publications for transforming how mutual fund distribution works in India.
Our Core Values
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Investor-First Approach: Every feature we build improves end-client experience and trust.
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Distributor Success: Transparent earnings, powerful analytics, and actionable insights.
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Compliance by Design: Built in accordance with SEBI and AMFI guidelines.
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Long-Term Thinking: Scalable technology and sustainable distributor growth.