Are there any hidden charges or subscription costs?

No, there are no hidden charges or subscription fees on the AssetPlus platform. All features — including onboarding, client management, transactions, and reporting — are available free of cost. You only earn commissions directly from the AMCs as per SEBI guidelines, with complete transparency in brokerage reporting.

Can I join AssetPlus if I’m already registered with another platform?

Yes, absolutely. If you are already registered with another platform, you can still join AssetPlus seamlessly. Our team will help you transfer your ARN setup and client base without disrupting your existing business. You can even operate both platforms in parallel during the transition period for convenience.

Do I need to maintain a minimum AUM to stay active on AssetPlus?

No, there is no minimum AUM requirement to stay active on AssetPlus. Whether you’re just starting out or already managing a large client base, you can continue using the platform freely. AssetPlus supports MFDs of all sizes — from beginners to 100+ crore AUM distributors.

Are there any penalties for leaving or switching platforms?

No, there are no penalties or exit charges if you choose to leave or switch platforms. You retain full ownership of your ARN and client relationships, and can transfer them anytime as per SEBI guidelines. AssetPlus operates on transparency and flexibility, ensuring you always stay in control of your business.

Is AssetPlus SEBI/AMFI compliant?

Yes, AssetPlus is a SEBI/AMFI compliant mutual fund distributor platform following all regulatory norms.

About AssetPlus: Mutual Fund Distributor Platform in India

AssetPlus is a mutual fund distribution platform for MFDs in India. It is a brand of Valueplus Technologies Private Limited, an AMFI-registered mutual fund distributor (ARN-114376) founded in Chennai in 2016 by Vishranth Suresh and Awanish Raj, both IIT Madras graduates.
More than 23,000+ distributors use AssetPlus to onboard clients digitally, transact across 50+ AMCs, track brokerage in one reconciled statement and offer fixed deposits, PMS, NPS, insurance and loans against mutual funds.

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Our story and mission

AssetPlus started with one goal: to make it simpler for mutual fund distributors to run their business. We saw MFDs juggling separate logins for each AMC, reconciling brokerage by hand and relying on paper forms.

So we built one platform and one distributor app for paperless onboarding, instant transactions, reconciled brokerage and client reporting.

Our mission is to give every distributor the tools to serve investors efficiently, securely and transparently.

Milestones in Our Journey

2016: Conceptualised as a technology-led mutual fund distribution platform for independent distributors.
2019 to 2021: Launched our paperless onboarding system and client app, integrated with AMCs.
2022 to 2024: Grew our distributor network and introduced AssetPlus Academy to train and support new distributors.
2025: Introduced advanced analytics, SIP top-up tools and multi-AMC reconciled brokerage reports to simplify MFD operations.
2026: Crossed 23,000+ partner distributors.

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What we do

• One platform for every AMC: manage clients and transactions across 50+ AMCs from a single dashboard.
• Client app and reports: share SIP opportunities, family portfolio reports and capital gains statements with clients.
• Brokerage reconciliation: get one reconciled brokerage statement across all AMCs.
• Compliance and security: built to follow SEBI and AMFI regulations for distributors, with data protection and audit trails.
• Training and marketing support: research notes, marketing collateral and training through AssetPlus Academy.

AssetPlus at a glance

Founded : 2016, Chennai
Legal entity : Valueplus Technologies Private Limited
AMFI registration : ARN-114376
Distributors : 23,000+
AMCs integrated : 50+
Products: Mutual funds, fixed deposits, PMS, NPS, insurance, loans against mutual funds
Onboarding: 100% digital, with paperless KYC
Joining fee : None

Why distributors partner with AssetPlus

No joining fee, subscription or minimum AUM.
Onboard a client in about 180 seconds with digital KYC.
Competitive brokerage, with one reconciled statement across AMCs.
Add and manage sub-brokers.
Support on WhatsApp seven days a week.

Leadership
Our founders bring together experience in finance, distribution and technology.

VISHRANTH

SURESH

Leveraging the knowledge from working as a Lead of the Business Development team in a Silicon Valley startup, Vishranth co-founded AssetPlus to empower distributors to take mutual funds to the masses.

A graduate of IIT Madras, Vishranth has always been more inclined towards finance. He completed his CFA examinations and currently heads Business Development and Compliance.

He firmly believes that mutual funds are an apt investment product to create long-term wealth in equity markets for the retail population in India.

AssetPlus' Co-founder - Vishranth Suresh

AWANISH

RAJ

A true techie, Awanish heads the Product and Engineering team at AssetPlus. An IIT Madras graduate, Awanish previously worked with startups, helping them scale their tech to lakhs of users/experience in building products that work at scale.

As a co-founder, Awanish spearheaded product development by creating the right balance between convenience and advisory. Currently, Awanish is working on digitizing all operations and support their business expansion online.

Boost your revenue and scale your MFD business in India with AssetPlus

Our investors

AssetPlus is backed by Rainmatter (Zerodha), InCred, Eight Roads Ventures and Nexus Venture Partners.

Registrations and compliance

AssetPlus is a brand of Valueplus Technologies Private Limited (CIN U65100TN2016PTC111949).

AMFI-registered mutual fund distributor: ARN-114376, first registered 12 September 2016, valid until 11 September 2028
IRDAI corporate agent: registration number CA0857
Grievances: email support@assetplus.in. We respond within 24 to 48 hours. Read our grievance policy.

Partnerships & Media

We’re proud to work with mutual fund AMCs, financial institutions and ecosystem partners across India. AssetPlus has been featured in fintech and investment publications for transforming how mutual fund distribution works in India.

Our Core Values

Investor-First Approach: Every feature we build improves end-client experience and trust.
Distributor Success: Transparent earnings, powerful analytics, and actionable insights.
Compliance by Design: Built in accordance with SEBI and AMFI guidelines.
Long-Term Thinking: Scalable technology and sustainable distributor growth.

Contact us

Valueplus Technologies Private Limited : Olympia Cyberspace, Floor 8, Module 3A, 21/22 Alandur Road, Guindy, Chennai 600032

Business enquiries: hello@assetplus.in
Support and grievances: support@assetplus.in

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Frequently Asked Questions

Assetplus Joining & Fees

AssetPlus Support & Guidance

Onboarding & Registration

AssetPlus ?

No. Joining the AssetPlus MFD platform is completely free. Optional premium tools and training modules are available through AssetPlus Academy. Registration on the platform is completely free of cost — you don’t have to pay any upfront or annual charges. AssetPlus believes in helping distributors grow without financial barriers, so you can start your mutual fund distribution business right away and earn commissions directly from the AMCs.