How AssetPlus Built a Faster, Smarter UI With a Tech-First Approach

At AssetPlus, user experience has always been at the heart of product decisions. In recent months, the company has focused on transforming its UI with a tech-first approach - building a platform that is faster, more intuitive, and easier to use for both partners and clients.

The Shift to a Tech-First UI

Component-Based Design System

• AssetPlus incorporates a modern, component-driven architecture. We build each design element - from buttons to dashboards - as reusable components. This enables the design team to transition from concept to delivery more quickly, ensuring speed without compromising quality. The result? Faster feature rollouts while maintaining consistency across the platform.
  

Developer-Friendly Framework

• The updated design system prioritizes developer efficiency, offering single-command component implementations. This has enabled the development team to ship features faster and with fewer revisions.
  

A Mobile-First Mindset

• Given the wide geographical spread of our users, particularly in tier 3 and tier 4 locations, we have adopted a mobile-first design approach to ensure a seamless experience across all devices.
  

Fully Responsive Designs

• At AssetPlus, we place immense importance on the responsiveness of our designs. It ensures that every feature and user interface seamlessly adapts across a wide variety of devices used by partners and clients. This ensures that the platform delivers a consistent experience regardless of the device used.
  

A Collaborative, Feedback-Driven Design Process

Early Design Involvement

• Design work now begins during the discovery phase, with close collaboration between designers, product managers, and developers from the outset.
  

Structured Feedback Loops

• Each design goes through multiple review stages - internal team reviews, product management inputs, developer checks, and product leadership sign-offs - before moving to production.
  

Data-Led Decisions

• A/B testing and honest user feedback have been embedded into the design process, ensuring that improvements are based on measurable outcomes.
  

Minimalism With Functionality

• The goal has been to reduce user friction by simplifying interfaces, while still offering all necessary functionality within easy reach.
  

How We Measure Success

• Faster shipping velocity through reusable components and streamlined design processes.

• Fewer post-launch revisions thanks to more robust pre-launch validation.

• Stronger feature adoption, measured jointly with product teams.

• Phased feature rollouts, ensuring smoother releases through MVP, Phase 1, and Phase 2 structures.
  

Notable Feature Upgrades

Year-End Recap

• A snapshot of a year’s worth of partner activities, the Year-End Recap was widely appreciated for its engaging design and storytelling - offering a personalized view of key milestones and achievements.
  

Universal Search

• A streamlined, intelligent search function allows users to quickly find and navigate to what they need without unnecessary steps.
  

Community Page

• The new Community Page keeps partners updated on all upcoming events and the publication of new resources or marketing materials - directly from the home page. This has received high engagement from partners.
  

The Road Ahead:

AssetPlus continues to introduce user-focused improvements, including:

• Gamification elements to drive better engagement.

• Hyper-customised landing pages, structured according to user-behaviour-based segments.

• Improving accessibility, to build a universally accessible platform to cater to differently-abled partners as well

• A self-serve video library for quicker user support.
  

What Sets the AssetPlus UI Apart

What distinguishes the AssetPlus design approach is not just the interface itself, but the thought process behind it:

• Strict brand consistency across all touchpoints.

• Minimalist yet feature-rich layouts, avoiding unnecessary complexity.

• A developer-friendly design system that supports faster development cycles.

• An evolving, phased design approach constantly refining the product based on user feedback.
  

At AssetPlus, design is more than just aesthetics - it’s a key part of product innovation. By prioritizing user experience through a tech-first approach, the platform aims to enhance how partners and clients interact with financial services continuously. If you want to know more about the Top Features of AssetPlus that simplify Mutual Fund Distribution Just call our number https://wa.link/3wlhga or Join our MFD whatsapp community.